25+ Years
Creative leadership across U.S. Hispanic, Latin American, and international markets.
Major Brands
Comcast, Spectrum, Coca-Cola, Ford, Honda, Burger King,
Got Milk?, and more.
Recognized Work
Cannes Lions, Effie Awards, Jay Chiat Awards, FIAP,
El Ojo, Reggie Awards,
and many more.
How the Studio Can Help
Senior creative support for campaigns, brand stories, bilingual communications, and multicultural ideas that need to connect better.
Campaign
Concept Sprint
Big ideas, campaign territories, messaging platforms, and sample executions to give your campaign a strong creative starting point.
Multicultural Creative Direction
Senior creative guidance for campaigns that need to connect across cultures without feeling forced or translated.
Bilingual Copywriting & Transcreation
English and Spanish copy that preserves meaning, emotion, tone, and cultural intent across audiences.
Multicultural Creative Review
A strategic review to identify cultural gaps, tone issues, translation problems, and missed creative opportunities.
Fractional
Creative Director
Senior creative leadership for teams that need guidance without hiring a full-time creative director.
Not sure what you need yet? Let’s talk through the challenge.
Featured Work
Campaign ideas, brand stories, and multicultural creative developed for brands across markets, audiences, and cultures.
Spectrum DRTV
Creative direction and concept development for Spectrum Internet, TV, and Mobile campaigns, built around clear, benefit-driven storytelling.
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Role: Creative Direction, Campaign Concept Development, Copywriting, Multicultural Strategy.
Got Milk? / Mega Dares
A multicultural campaign that turned milk pairings and bold dares into culturally relevant social, video, and retail activations.
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Role: Creative Direction, Concept Development, Bilingual Copywriting.
Comcast / Soccer Hacks
A multicultural campaign concept built around soccer culture, fan behavior, and humorous “hacks” designed to help superfans balance life and fútbol.​
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Role: Creative Direction, Concept Development, Copywriting, Multicultural Strategy.
Jack in the Box / Soccer Jacks
A World Cup campaign that turned Jack's antenna ball into a social character for soccer fans across video, retail, and social media.
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Role: Creative Direction, Concept Development, Bilingual Copywriting.
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About Manolo Vargas
Manolo Vargas is a bilingual Senior Creative Director, Copywriter, and Brand Storyteller with 25+ years of experience creating campaigns and brand narratives across the U.S. Hispanic, Latin American, and international markets.
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His work combines creative strategy, multicultural insight, campaign development, and bilingual storytelling for brands such as Comcast, Spectrum, Coca-Cola, Ford, Honda, Got Milk?, Jack in the Box, and General Motors.