Soccer Hacks
- Client
- Comcast / Xfinity
- Campaign
- Soccer Hacks · 2014 World Cup
- Agency
- Gallegos United
The Client
Xfinity is Comcast’s consumer brand for TV and internet services in the United States.
The match goes on.
Six everyday problems. Six increasingly inventive ways to keep watching.
The Challenge
Create an online campaign for Xfinity that could take part in the conversation around soccer during the 2014 World Cup.
The Idea
For a fan, household problems have a way of showing up at the worst possible time: during the match. Rather than stop watching, our fans come up with absurdly inventive hacks to deal with whatever gets in the way. The familiar interruption became a repeatable, humorous way to join the soccer conversation.
The Work
Six short online films turned household mishaps into Soccer Hacks: Garage Door, Goats, Gutter, Leaky Roof, Dusting and Dishwasher.
Contribution
Concept development, creative direction, copywriting and strategy.
Recognition
Cablefax FAXIES 2018 — Multicultural Marketing — “Soccer Hacks” — Honorable Mention
