Only passionate soccer fans understand the agony of missing an important match because of one “important” chore.​​

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Soccer Hacks was created for them: a humorous online video campaign for Xfinity from Comcast, built around absurd solutions to everyday responsibilities to keep nothing between fans and the game.

 

Locked-out spouses, dirty dishes, chores, interruptions — each hack turned a familiar obstacle into an exaggerated workaround, using humor and cultural insight to connect with multicultural soccer fans.

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Role: Creative Direction / Concept Development / Copywriting / Multicultural Strategy

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Product / Brand: Xfinity Latino

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Media: Online Video