I’m a bilingual creative director and storyteller with a proven track record in multicultural advertising. I began my career in Colombia, expanded my experience across Central America, and for over 20 years, I’ve been helping brands connect with audiences in the U.S., especially the Hispanic market, through emotionally resonant, insight-driven campaigns.

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With 25+ years of experience, I’ve led award-winning creative work across TV, radio, digital, social, and print for brands like Comcast, Got Milk?, Honda, Spectrum, Ford, Burger King, Discovery, and Coca-Cola. My background spans agency leadership roles at Gallegos United, INFUSION by Castells, Orci, Zubi Advertising, McCann, and Y&R, among others, where I have crafted high-impact campaigns for both national and regional markets.

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My approach is simple: combine narrative, strategy, and cultural relevance to create ideas that matter. I thrive under pressure, lead with purpose, and believe in making people feel, not just think. My work has been recognized by the Cannes Lions, Effie Awards, Jay Chiat, FIAP, El Ojo, and other prestigious awards.

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Let’s build something unforgettable.