To support the growth of Spectrum Mobile among Hispanic consumers, the work focused on making the brand’s mobile offer clear, relevant, and easy to understand.

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The campaigns highlighted key product benefits, including affordable pricing, reliable coverage, and the convenience of combining mobile service with Spectrum Internet.

 

Different executions used trusted talent and cultural moments to bring the message to life. Gaby Espino added everyday relatability, Ozuna brought energy and entertainment value, and Andrés Guardado helped connect Spectrum Mobile with the excitement of the FIFA World Cup.

 

The work included brand awareness, direct-response messaging, TV, radio, online video, social media, and a virtual concert experience created to engage customers at home during the pandemic.

 

 

Role: Creative Direction / Concept Development / Bilingual Copywriting / Multicultural Strategy

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Product: Spectrum Mobile

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Media: TV / Radio / Online Video / Social Media / Virtual Event