To support the growth of Spectrum Mobile among U.S. Hispanic consumers, we developed a series of integrated campaigns ranging from brand awareness to direct-response TV, radio, and digital content. Our creative strategy was grounded in delivering clear product benefits—affordable pricing, reliable coverage, and the convenience of bundling mobile service with Spectrum Internet.

 

We collaborated with two trusted spokespeople: actress Gaby Espino, who brought everyday relatability, and global music star Ozuna, who added energy and aspirational edge. While never appearing together, both helped communicate Spectrum Mobile’s unique advantages to a broad, family-oriented audience.

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During the pandemic, we launched a virtual concert with Ozuna, designed to engage customers at home and deepen brand connection through music.

 

Later, to coincide with the 2022 FIFA World Cup, we produced a campaign with Mexican soccer star Andrés Guardado, featuring TV spots and online videos that connected Spectrum Mobile with the excitement of fútbol.

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Media Channels

TV spots, radio, online video, social media, virtual event

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My Role
Creative Director / Concept Development / Bilingual Copywriting