From 2018 to 2023, Manolo led creative development for a series of Spectrum campaigns promoting Spectrum Internet, Spectrum TV, and Spectrum Mobile to Hispanic consumers across TV, radio, and digital.

The work focused on turning product benefits — speed, value, entertainment, mobile service, and competitive advantages — into clear, relatable, action-oriented stories designed to connect with real households and drive response.

​

Using familiar home situations, humor, celebrity talent, and straightforward product messaging, the campaigns helped make Spectrum’s services feel relevant, accessible, and easy to understand for multicultural audiences.

 

The campaigns also involved working with recognized talent, including personalities such as Gaby Espino, Clarissa Molina, Fernando Fiore, and JoJo Fletcher, adapting each execution to fit the product message, audience, and tone.

​​​​

​

Role: Creative Direction / Concept Development / Copywriting / Multicultural Strategy

 

Products: Spectrum Internet / Spectrum TV / Spectrum Mobile

 

Media: TV / Radio / Digital