In 2016, we invited people to pair milk with their favorite foods—be it tacos al pastor or crème brûlée—proving that food loves milk. Building on that momentum, the 2017 campaign, Mega Dares, took the challenge to the next level. We encouraged individuals to enjoy milk alongside their favorite dishes while undertaking bold dares, such as riding a low-rider or standing before a giant turbine.

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This approach not only highlighted milk's versatility but also engaged audiences through thrilling experiences that connected cultural moments with the brand.

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Media Channels
Online videos, retail activations, in-store POP displays, social media

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My Role
Creative Director / Concept Development / Bilingual Copywriting