Remember the joy of jumping in puddles, kicking a tiny rock down the sidewalk, or racing a shopping cart through store aisles? While adulthood often dims these simple pleasures, your inner child—the "Chavo" within—remains eager to play.

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In collaboration with Toma Leche and inspired by the beloved character El Chavo, we launched a campaign to rekindle that youthful spirit. We started by identifying people from an old kindergarten class photo and invited them to recreate the same picture, now, in 2017.

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The result was a heartwarming short documentary. We followed their journey: from the moment they received the invitation, to their emotional return to the same classroom they once attended as children. There, we recreated the setting—with milk, games, and childhood joy—capturing unscripted reactions and pure nostalgia.

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This social experiment became the core of a broader campaign, supported through social media before and after the event, encouraging others to reconnect with their inner child and remember that milk isn’t just for kids—it’s for the kid in all of us.

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Media Channels

Social experiment, TV, online videos, retail activations, merchandising, in-store POP displays, social media

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My Role
Creative Director / Concept Development / Bilingual Copywriting