This integrated campaign for Ford, introduced at that time, the new Sync system to the U.S. Hispanic Market. We used superstar artist Juanes to show how the Sync system works. We created a very interactive communication, including a microsite where people were able to interact with Juanes, as well as an Intro Video for his U.S. tour.

 

Awards:

Silver Effie | 2008 | campaign 

 

Media:
Web film, tv spot, print, posters, out of home, digital banners, microsite