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STORYTELLER • CREATIVE • TEAM LEADER
"FICTION WAS INVENTED THE DAY JONAS ARRIVED HOME AND TOLD HIS WIFE THAT HE WAS THREE DAYS LATE BECAUSE HE HAD BEEN SWALLOWED BY A WHALE" - GABRIEL GARCIA MARQUEZ
FORD - SYNC
This integrated campaign for Ford, introduced at that time, the new Sync system to the U.S. Hispanic Market. We used superstar artist Juanes to show how the Sync system works. We created a very interactive communication, including a microsite where people were able to interact with Juanes, as well as an Intro Video for his U.S. tour.
Silver Effie | 2008 | campaign
Web film, tv spot, print, posters, out of home, digital banners, microsite
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