Highlighting the unexpected perks of superior Wi-Fi

When you get Xfinity's Wi-Fi, you enjoy incredible download speeds, seamless connectivity across multiple devices, and a buffer-free experience. But there's a catch—or rather, a "con." The only downside is that everyone wants to share in that superior experience.

This campaign humorously showcases the unintended consequences of having top-tier internet: your home becomes the go-to spot for business meetings, soccer team gatherings, and international video calls. We playfully suggest that with great Wi-Fi comes great responsibility—and perhaps the need to stock up on cookies for your unexpected guests.

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Media Channels
Broadcast, online videos, print ads, web banners, and social media posts.

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My Role
Creative Director / Concept Development / Bilingual Copywriting