For many, soccer isn't just a sport—it's a way of life. But balancing match schedules with daily responsibilities can be challenging. Comcast Xfinity recognized this and introduced "Soccer Hacks," a campaign designed to help passionate fans navigate life's demands without missing a game.

 

Through a series of humorous online videos, we presented creative solutions—some practical, others delightfully absurd—to common dilemmas faced by soccer enthusiasts. Whether it's managing chores during halftime or negotiating TV time with family members, these hacks provided relatable content that resonated with the target audience.

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Media Channels
Online videos

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My Role
Creative Director / Concept Development / Bilingual Copywriting