Comcast Xfinity FreePass Latino
Celebrating Latin culture through free, on-demand content
In celebration of Hispanic Heritage Month, Comcast Xfinity launched FreePass Latino—a limited-time initiative offering free access to a curated collection of Latino movies, series, and novelas. The goal: celebrate Latino identity while inviting broader audiences to explore the richness of Latin culture through entertainment.
The creative challenge was to deliver a campaign that felt inclusive, festive, and authentic—something that captured Latino pride while remaining universally accessible. Through vibrant visuals and bilingual messaging, we crafted a campaign that was as meaningful as it was joyful.
2016 – Don’t Be Spoiled
Every year, Xfinity gives viewers two weeks of free access to thousands of On-Demand titles through its FreePass event. In 2016, we centered the campaign on a powerful tension: spoilers.
“Don’t be spoiled” became our hook—tapping into the universal fear of having a favorite show or film ruined. The message? Catch up now, before someone spoils the story you love.
Awards
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Cannes Lions | 2017 Shortlist | Film – One-Man Band
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Wave Festival Brazil | 2017 Gold | Film – One-Man Band
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Wave Festival Brazil | 2017 Gold | Film – Elevator
Media Channels
TV, print, posters, desk flyers, takeover pages, web banners, social media
My Role
Creative Director / Concept Development / Bilingual Copywriting
2017 – Binge Without Guilt
FreePass returned in 2017—and with it, access to thousands of titles, including hit films, new series, and fan-favorite novelas.
This year’s story flipped the script: if you really wanted to enjoy everything FreePass had to offer, you had to make time for it. Cancel plans. Skip obligations. Stay home. The campaign celebrated that unapologetic joy with humor, energy, and heart.
Media Channels
TV, online video, print, posters, flyers, takeover pages, web banners, social media
My Role
Creative Director / Concept Development / Bilingual Copywriting