GOT MILK?

MEGA DARES

In 2016 we dared people to pair milk with their favorite food  — whether tacos al pastor or creme brûlée; people proved that food loves milk. In 2017, we took the challenge to the next level. With Mega Dares, we asked people to pair milk with their favorite foods and with great dares like riding on a low-rider or standing in front of a giant turbine.

 

Media:

Online Videos, Retail Activation, In-Store POP, and Social Media.