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MANOLO VARGAS
STORYTELLER • CREATIVE • TEAM LEADER
"FICTION WAS INVENTED THE DAY JONAS ARRIVED HOME AND TOLD HIS WIFE THAT HE WAS THREE DAYS LATE BECAUSE HE HAD BEEN SWALLOWED BY A WHALE" - GABRIEL GARCIA MARQUEZ
GOT MILK?
MEGA DARES
In 2016 we dared people to pair milk with their favorite food — whether tacos al pastor or creme brûlée; people proved that food loves milk. In 2017, we took the challenge to the next level. With Mega Dares, we asked people to pair milk with their favorite foods and with great dares like riding on a low-rider or standing in front of a giant turbine.
Media:
Online Videos, Retail Activation, In-Store POP, and Social Media.
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