MANOLO VARGAS
STORYTELLER • CREATIVE • TEAM LEADER
"FICTION WAS INVENTED THE DAY JONAS ARRIVED HOME AND TOLD HIS WIFE THAT HE WAS THREE DAYS LATE BECAUSE HE HAD BEEN SWALLOWED BY A WHALE" - GABRIEL GARCIA MARQUEZ
COMCAST XFINITY
FREEPASS LATINO 2016
Xfinity from Comcast each year gives you 2-week free access to thousands of movies, series, and shows you and others may not have seen yet; an event that is called FreePass.
To promote it, we created this integrated campaign based all on spoilers. Better yet, on "don't be spoiled" on those shows that you haven't been able to catch up with and the movies you love.
You would do anything to avoid being told what happened with your favorite character.
Awards:
cannes lions | 2017 shortlist | film | one-man band
wave festival brazil | 2017 gold | film | one-man band
wave festival brazil | 2017 gold | film | elevator
Media:
TV, print ads, posters, desk flyers, takeover sign-in page, web banners, and social media posts.
COMCAST XFINITY
FREEPASS LATINO 2017
Another year passes by, and once again, we have two weeks of On-Demand content available for FREE!
Now you know you have access to thousands of the best movies, shows, and even your favorite novelas to binge-watch and to-do so, you must be willing to do whatever you have to stay home and enjoy them.
Media:
TV, online videos, print ads, poster, desk flyer, takeover sign-in page, web banners, and social media posts.